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Charisma, oratory, promises, tax relief. All of this sounded good to the electorate. He won the endorsement of Labor because he had once headed the Screen Guild, he won the wealthy with tax relief, and he won the military/industrial complex with his strong anti-Communist position. He delivered on everything. He kept on promising, he kept on being "Mr. Communicator"and he kept on looking good in the public eye.

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