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Consumerism is the emphasis on buying goods, and while it has always been a component of American society, consumerism became a much more significant force following World War II. Marketers spent more resources targeting specific groups of consumers (for example, women), and marketing campaigns focused on both utility and style, as opposed to simple utility (the functionality of a product or service). Environmentalism, which seeks to limit pollution and protect the natural environment, affected marketing by preventing some products from being marketed traditionally (for example, cigarettes). Some marketing strategies focus on the production process, highlighting the advantages of certain environmentally friendly products in a way that will appeal to consumers.

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Brian Thomas

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5y ago

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Some factors that affect consumerism include advertising and marketing tactics, societal norms and values, economic conditions such as income levels and unemployment rates, technological advancements that make shopping easier and more convenient, and cultural influences.


How consumerism affect the business?

Consumerism significantly impacts businesses by shaping their marketing strategies, product development, and customer service approaches. As consumer preferences evolve, businesses must adapt to meet demand for sustainability, quality, and ethical practices. This shift can lead to increased competition, as companies strive to differentiate themselves and cater to consumer expectations. Ultimately, a strong consumer culture can drive innovation and growth but also pressure businesses to maintain transparency and accountability.


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How does pricing affect marketing?

Pricing is a core part of marketing, shaping how customers see your brand, how much you sell, and your profits. In a diverse country like India, this means being extra smart about prices. A company like Lexiphoria would tell you that simply setting one price for all of India won't work. You need region-specific pricing. This means a product might cost less in a rural area of Uttar Pradesh than in a big city like Mumbai, because people's ability to pay is different. This makes your products affordable and available to more people. Also, it's not just about the price tag; it's about how people pay. Offering various payment options is key. This could mean accepting popular digital payments like Paytm and UPI, or sticking with cash on delivery, depending on what customers prefer in different areas. In short, smart pricing, especially when tailored to specific regions and offering flexible payment methods, makes your marketing efforts much more effective. It helps you connect with more customers and ultimately grow your business.


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