What is Holistic marketing concept?
Holistic marketing concept is based on development, design, and
implementation of marketing programs, processes, and activities
that recognize their breadth and interdependencies.
Holistic marketing recognizes that "everything matters" with
marketing
and that a broad, integrated perspective is necessary to attain
the best solution
Four main compnents of holistic marketing are: relationship
marketing - integrated marketing - internal marketing - and
socially responsible marketing.
Im other words it is brining everything together