Most health insurance is regulated on the state level. The federal government has several laws that protect Americans and help to assure availability and affordability of health insurance coverage.
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In California, one could obtain health insurance quotes from e-Health Insurance, Health Plan One and Insurance Cafe. Several employers provide health plans for their employees and these would always be preferable to purchasing a solo scheme.
There are a few reputable health insurance providers that operate in California. They include Anthem Blue Cross, Aetna, Blue of California, Kaiser Permanente, and Health Net.