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When promoting a product, there's always a risk of "over-promoting" it. If you approach customers in a "too-offensive" way, they will feel uncomfortable...

Another risk when promoting a product is that it might turn out that you promote it to the wrong audience and target-group. For example, if you promote a Soft-drink to teenagers but mostly adults buys it, you might have to consider changing strategy.

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Q: What risks do you take when promoting a product?
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