What is relationship management to personal selling?

Answer 1

Relationship Management concentrates on maintaining an effective communication channel between the customer and the organisation, most commonly high value customers, this may involve after-sales. It is important for some organisations to use as a means of customer satisfaction based on the fact that the customer may be there largest customer accounting for 40% of organisation sales, key account management may also be involved.

Personal selling concentrates with directly dealing with the customer and will usually be a lead or prospect and will carry on with follow-up after the sale is complete OR give the account to a relationship management. personal selling can involve door-to-door, phone,e-mail ect , however relationship management