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Relationship Management concentrates on maintaining an effective communication channel between the customer and the organisation, most commonly high value customers, this may involve after-sales. It is important for some organisations to use as a means of customer satisfaction based on the fact that the customer may be there largest customer accounting for 40% of organisation sales, key account management may also be involved.
Personal selling concentrates with directly dealing with the customer and will usually be a lead or prospect and will carry on with follow-up after the sale is complete OR give the account to a relationship management. personal selling can involve door-to-door, phone,e-mail ect , however relationship management
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Role of relationship marketing in personal selling?
role of relationship marketing in personal selling
What is the principles of personal selling?
The Main Priniciples of Personal selling are. -Professionalism -Negotiation -Relationship marketing
Characteristics of selling concept?
problem solveing and system selling adding value and satisfying needs customer retention database and knowledge management customer relationship management marketing the product
What are the advantages of door to door selling?
It establishes a personal relationship between the customer and the seller.
What is the definition of transaction selling?
a form of personal selling that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer.
What the example of personal selling?
personal selling in marketing
What has the author Harry Rudolph Tosdal written?
Harry Rudolph Tosdal has written: 'Principles of personal selling' -- subject(s): Selling 'Problems in export sales management' -- subject(s): Commerce, Selling 'Problems in sales management' -- subject(s): Marketing, Salesmen and salesmanship, Selling 'Salesmen's compensation' -- subject(s): Salesmen and salesmanship, Selling, Sales personnel 'Sales organization and operation' -- subject(s): Selling 'Introduction to sales management' -- subject(s): Marketing, Salesmen and salesmanship, Sales management
What is the difference between personal selling and non personal selling?
in non personal selling the seller does not direct negotiating with the client
What is the simplest personal selling theory?
Discuss in detail the theories of selling with its uses in personal selling.
Two general types of selling?
Transactional selling - Transactional selling is a simple, short-term sales strategy that focuses on making quick sales. In this type of sales model, neither the buyer nor the seller has much interest in developing a long-term relationship. Solution selling - Solution selling moves away from the transactional approach and instead, focuses on selling outcomes over products and features.
What are disadvantages to personal selling?
A drawback of personal selling, however, is its high cost.
Draw Entity Relationship diagram for hotel management system?
You can use a template and customize it to fit your personal hotel management system, or you can do one from scratch. There is no wrong or right answer.
