There are several forms of communicating. Assertive communication is a communication style that shows you respect yourself as well as the other person by standing up for your interests, while expressing your thoughts and feelings on a topic.
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Assertive language is the way person with assertive attitude/personality speaks/behaves. Different schools define 'assertive' in different ways. The way I use says 'assertive language' is wherein there is strict adherence to laws, discipline, rules and regulations.
Standing up for what you believe in while respecting the rights of the other person.