It means she is in love with him! It's not something that you do when you have neutral feelings for a person. And if you do this gesture without wanting the person whose face you're touching to think that you're in love with them, you're making a BIG mistake. This is a very intimate gesture that leaves no question about how you feel.
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It depends on the guy, and what is going on when it happens. If it happens while kissing and such that expresses affection. If he does it while you and him are talking then it also has to do with affection. Cuteness,
when a guy touches ur cheek there can be many reosons.
1. he can just want to see if you are nervous
2.he has strong feelings for you
3. he's a perv. who wants to see if you think he is one
3. he's a vampire. run before he sucks ur blood!!!!