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Classificatory systems are generally and erroneously understood to be those that "class together" with a single term relatives who actually do not have the same type of relationship to ego. (What defines "same type of relationship" under such definitions seems to be genealogical relationship

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Josie Sporer

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4y ago

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Q: Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?
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