the inclusion of internal, external and interactive marketing as pervasive characteristics of the vendor's corporate culture will create involvement and commitment by all members of the organization, and ensure competence and consistent behavior in organizational members (SOURCE Eight steps to building a business-to-business relationship Cynthia W. Cann. The Journal of Business & Industrial Marketing. Santa Barbara: 1998. Vol. 13, Iss. 4/5; pg. 393)
A service marketing triangle involves external, internal, and interactive marketing between the provider, company, and customers. There are multiple companies that use this strategy. For example, have a pizza delivered in 30 minutes or less or it's free is a service marketing triangle. It involves external marketing to the customer, internal marketing to the employees and suppliers, and interactive marketing through delivering the pizza before the 30 minutes has expired.
internal marketing interactive marketing service quality
The relationship between an internal and external customer is moneys = service / products for the moneys.
list two internal and external influnces on physical activity?
Marketing:Marketing is managing profitable costumer relationship. Marketing Process:The continuous process of identifying customer needs through analysis of internal/external influences and marketing research, setting objectives, and developing a marketing mix is called Marketing Process.
Service marketing involves 3 types of marketing:1. EXTERNAL MARKETING2. INTERNAL MARKETING3. INTERACTIVE MARKETING1. External Marketing : "Setting the Promise"· Marketing to END-USERS.· Involves pricing strategy, promotional activities, and all communication withcustomers.· Performed to capture the attention of the market, and arouse interest in the service.2. Internal Marketing : "Enabling the Promise"· Marketing to EMPLOYEES.· Involves training, motivational, and teamwork programs, and all communication withemployees.· Performed to enable employees to perform the service effectively, and keep up thepromise made to the customer.3. Interactive Marketing : (Moment of Truth, Service Encounter)· This refers to the decisive moment of interaction between the front-office employeesand customers, i.e. delivery of service.· This step is of utmost importance, because if the employee falters at this level, all priorefforts made towards establishing a relationship with the customer, would be wasted.
Successful marketing relies on both internal and external factors. Internal factors include the fact that marketing plans must have support and organization to see it completed successfully. An unconvinced management team will not ensure it has the resources of manpower it needs. External factors, focus more on making sure market research has been done. If marketing activities are pushed toward the wrong consumers, the plan will fail. Additionally, a finicky consumer base is hard to target with marketing.
Answer A. Internal environment B. External environment C. Swot analysis
internal external not internal external not
1. is the study of internal and external structures of the body and the physical relationships among body parts.
its internal
marketing research deals with external information while mkis deals with both external and internal information marketing research under taken occationally on project basis while mkis works continuously.