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Relationship between internal external and interactive marketing?
Wiki User
∙ 15y ago
the inclusion of internal, external and interactive marketing as pervasive characteristics of the vendor's corporate culture will create involvement and commitment by all members of the organization, and ensure competence and consistent behavior in organizational members (SOURCE Eight steps to building a business-to-business relationship Cynthia W. Cann. The Journal of Business & Industrial Marketing. Santa Barbara: 1998. Vol. 13, Iss. 4/5; pg. 393)
Wiki User
∙ 15y ago
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Explain service marketing triangle with relevant example?
A service marketing triangle involves external, internal, and interactive marketing between the provider, company, and customers. There are multiple companies that use this strategy. For example, have a pizza delivered in 30 minutes or less or it's free is a service marketing triangle. It involves external marketing to the customer, internal marketing to the employees and suppliers, and interactive marketing through delivering the pizza before the 30 minutes has expired.
Explain three ways to manage the marketing service?
internal marketing interactive marketing service quality
What is the relationship between internal and external customers?
The relationship between an internal and external customer is moneys = service / products for the moneys.
What are internal and external influences on strategic marketing planning?
list two internal and external influnces on physical activity?
What is Marketing And Discuss the marketing process?
Marketing:Marketing is managing profitable costumer relationship. Marketing Process:The continuous process of identifying customer needs through analysis of internal/external influences and marketing research, setting objectives, and developing a marketing mix is called Marketing Process.
What is service triangle in service marketing?
Service marketing involves 3 types of marketing:1. EXTERNAL MARKETING2. INTERNAL MARKETING3. INTERACTIVE MARKETING1. External Marketing : "Setting the Promise"· Marketing to END-USERS.· Involves pricing strategy, promotional activities, and all communication withcustomers.· Performed to capture the attention of the market, and arouse interest in the service.2. Internal Marketing : "Enabling the Promise"· Marketing to EMPLOYEES.· Involves training, motivational, and teamwork programs, and all communication withemployees.· Performed to enable employees to perform the service effectively, and keep up thepromise made to the customer.3. Interactive Marketing : (Moment of Truth, Service Encounter)· This refers to the decisive moment of interaction between the front-office employeesand customers, i.e. delivery of service.· This step is of utmost importance, because if the employee falters at this level, all priorefforts made towards establishing a relationship with the customer, would be wasted.
What are the internal and external factors that impact on marketing activities?
Successful marketing relies on both internal and external factors. Internal factors include the fact that marketing plans must have support and organization to see it completed successfully. An unconvinced management team will not ensure it has the resources of manpower it needs. External factors, focus more on making sure market research has been done. If marketing activities are pushed toward the wrong consumers, the plan will fail. Additionally, a finicky consumer base is hard to target with marketing.
Create marketing plan?
Answer A. Internal environment B. External environment C. Swot analysis
Does the Atlantic salmon have internal or external fertilization?
internal external not internal external not
Is bearded dragons development internal or external?
its internal
What is the study of internal and external structure of the body and the physical relationship among body parts?
1. is the study of internal and external structures of the body and the physical relationships among body parts.
Difference between market research and marketing information system?
marketing research deals with external information while mkis deals with both external and internal information marketing research under taken occationally on project basis while mkis works continuously.
