Continuous straightening will dry your hair out and add frizz, so it's best to use a conditioner (leave-in or rinse-out) regularly (but not every day) and take a break from straightening some days too. Some flat irons have coatings that will help reduce the whole drying-hair-out thing too. Also, you may, if you have blonde hair, and straighten it too much, burn it, and it will become darker. This is only if you straighten your hair every day, and you keep the straightener on for a long time. It will also make you get split ends faster than normal.
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