I have definitely never heard of lipstick, when properly used, fading natural lip color. I wonder if you are using actual lipstick or something else though, since I'm not sure what would have prompted that question. I wear lipstick daily, usually with a good SPF, especially in summer. The skin on our lips is very thin, so it will burn in the sun or in a cold wind very quickly. So lipstick can actually help protect our lips. Look for one that has an SPF of 15 or higher! And enjoy it - lipstick is so fun and there are so many great colors out there. Just never wear dark lip liner with light lipstick! That is a bad bad look ;-) (Lip color does seem to fade with age)
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No, the gloss is coloured, but your lips don't change. A lip tint changes the colour of your lips though!!