Yellowism is an autonomous phenomenon in contemporary visual culture. It derived from the visual arts and despite this fact, is not classified as art, what is in accordance with its essence. It was defined in 2010 by Marcin Łodyga and Vladimir Umanets. Characteristic feature of yellowism is the lack of a creative element. All manifestations of yellowism are about yellow, are identical in content and differ only in terms of form. Pieces of yellowism are cause of expansion of yellowism and are not the result of the creative process and evolution. Yellowism can easily be seen as a kind of art or creativity; however, such thinking belies its true nature. Yellowism can be presented only in the special yellowistic chambers. Yellowistic chamber is a closed room with violet walls that is not an art gallery and because of its nature, cannot exist or be presented in an art gallery. On 15th Nov 2010 in Cairo, in the Natalia Vodianova Yellowistic Chamber was opened the first exhibition of yellowism called "Flattened to yellow", on which, for the first time, the Manifesto of Yellowism was presented. The opening date of this exhibition is considered as the beginning of yellowism.
On 7th of October 2012 in Tate Modern Gallery in London Vladimir Umanets signed a Mark Rothko painting ("Black on Maroon") by writing on it the words "Vladimir Umanets, A Potential Piece of Yellowism".
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yellow is one of the various colors the human eye can see and is a primary color, this means making up many other colors. For Example:
Yellowing is the process by which something is made (naturally or artificially) yellow.
Yellowness is the state or quality of being yellow, or an obsolete word for jealousy.