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What is jnd?

Updated: 4/28/2022
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Just Noticeable Difference (JND)

The minimal difference that be detected between two similar stimuli is called the differential threshold, or just noticeable difference.

In the field of psychophysics, that branch of experimental psychology that studies sensation and perception, a jnd is the amount that something must be changed for the difference to be noticeable, defined to mean that the change is detectable half the time

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ABSOLUTE THRESHOLD The smallest intensity of a stimulus that can reliably evoke a sensation. EXAMPLE THE IMPACT OF UPWARD PRICE MOVEMENTS ON DAILY HOUSEHOLD GOODS. THIS SHOWS THE IMPORTANCE OF MARKET SEGMENTATION AND THE ASSOCIATED PRICING POLICIES. ================================================== DIFFERENTIAL THRESHOLD. Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold. How do marketers apply the concept of differential threshold or 'just noticeable difference' in their marketing strategy? Explain giving suitable examples. The concept of differential threshold is applied to almost all aspects of marketing strategies. 1.PRODUCTLINE EXTENSION. This concept is applied to the advertising/ promotion of the productline, in order to exploit the strength of the original brand. ------------------------------------------------------------------------------- 2.DISTRIBUTION CHANNELS The marketers' apply the concept of differential threshold in the selection of the distribution channels, for the various products from the same family productgroup. ----------------------------------------------------------------------------------------- 3.PRODUCT PRICING The marketers' apply the concept of differential threshold in the PRICING of the two brands from the same company --like two toothpaste brands from one company. ------------------------------------------------------------------------ 4.PRODUCT PROMOTIONS The marketers' apply the concept of differential threshold in the DEVELOPMENT/ IMPLEMENTATION of the sales promotion programs in two channels to maintain similarity / cost down. -------------------------------------------------------------------------- 5. PRODUCT PACKAGING The marketers' apply the concept of differential threshold in the PACKAGING of the various models of the company products / to create uniform image. ------------------------------------------------------------------------- 6. PRODUCT PERCEPTION/ IMAGE The marketers' apply the concept of differential threshold in the PRODUCT POSITIONING in more than one market segments. ------------------------------------------------------------------------------


What is the differences between the absolute threshold and the differential threshold Which is more important to marketers?

The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold.The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications