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Pokemon films are of the anime genre, and are made in Japan.
Most Pokemon media (the anime, Chronicles, most of the manga) are all Kodomo, although there was one Shojo Pokemon manga, but I don't know what it was called.
Bird's eye RPG
Tyle2012 i think it is what ever you want it to be it has no specific genre
Pokemon is not usually classified in the strategy genre, but there is definitely strategy involved in the game. Knowing the types of your Pokemon, what they are strong against and what they are weak against, and making sure that you have a balance party that can counter any trainer you run across are important parts of the strategy of the game. Additionally, leveling up and making sure you are well-prepared for specific challenges like Gym Leaders and the Elite Four is essential.