they are negotiated
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You buy vowels for $250 and not consonants on Wheel of Fortune
$250 for all of the spaces in the puzzle that have that vowel
$250 unless you land on free play and then it is free$250 [TwoHundred&FiftyDollars]$250
They produce a weeks worth each day for a few days at a time and they do not tell you any figures on the cost, salaries, profits,ETC
Many people already know it is $250 dollars and they do not want to keep telling the people who already know.