Burger King As far as can be determined, Burger King did not operate outside the US until 1963. The Wimpy brand, named after the character in "Popeye" Cartoons was established in the US in the 1930s and the name was licenced to the British restaurant and hotel company J Lyons & Co. J Lyons & Co. opened their first Wimpy Bar in London, England in 1954.
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