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Good marketing skills by the makers of Champagne. In order to sell more wine they began to associate champagne with celebrations and the idea caught on.

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Q: Why is champagne for celebration?
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How do you correlate champagne with celebration?

It was through a series of coincidental historical celebrations in the champagne region, where the wines were made and consumed, that champagne became to be associated with celebration universally.


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We celebrated our anniversary with a bottle of champagne.


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