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Mostly because people preferred to buy their cold coffee drinks from Starbucks (which was marketed in supermarkets by Pepsi) or they didn't like the taste (Coca-Cola and coffee? No thanks). It was pulled from North American shelves in 2007, but (strangely) continues to sell extremely well in France.

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13y ago
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13y ago

i think its because it did not taste as good as the old one

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15y ago

It's sold well enough for them to keep it in their product mix for ten years, and it's still available--I have some in my home right now. I don't think it's a failure.

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Q: Why did Coca-Cola Blak fail?
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