What is boutique restaurant?

Answer 1

To understand the full meaning of Boutique Restaurants we may need to analyze the meaning of the term 'boutique' separately first.

The word boutique is associated with a small sized shop or establishment catering to a certain market segment or specializing in a certain field.

A bit of online history teaches us that the term entered into everyday English use in the late 1960s when, for a brief period, London was the center point of the fashion. The two famous shopping streets Carnaby Street and the Kings Road were the focus of much media attention as home to the most fashionable boutiques of the era.

Currently a wide variety of businesses, in different sectors, like to be identified with the trendy term which implies they have something unique to offer.

Essentially marketing wise boutique companies want to distinguish themselves from the mainstream and steer away from the chains thus being able to add value to their venture or products. Using the term identifying uniqueness consequently raises expectation which needs to be fulfilled in order to be successful for the long run.

For restaurants the addition of the term "boutique" can stand in relation to; their independent nature, the size of the restaurant, the locality of the eateries, the distinct cuisine, their ethnicity, the warm and personal way approach, an outspoken style which can range from luxurious to hip to alternative to a lovely or an intimate restaurant interior.

As these more than just 'niche' or 'concept restaurants' succeed with a pallet of creating one-of-a-kind distinctive menus, a not every day setting and with an upper-standard hospitality they truly convey the French original meaning of the word boutique. Boutique restaurants tailor to a specific niche both 'gourmet wise' and 'customer experience wise'.

When the atmospherically settings are matching the concept, the price tag is according to what is being served and the factor of customer experience is present one has created a profound basis to become a successful boutique eatery within the echelon of boutique restaurants.

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