As digital marketers, we all realize the power of targeting specific audiences to reach our goals. This can be done by using keywords, geographic locations, demographics, and much more. But thatβs just the tip of the iceberg when it comes to audience targeting strategies in digital marketing. Thatβs why we decided to create this comprehensive guide on the 8 most effective audience targeting strategies so you can find what works best for your campaigns!
This term refers to the impression that the audience receives of the speaker's character.
The audience selection process that determines who your ads get shown to. Targeting options include geography, demographics, web or app behavior, past purchases, video engagement, and many other variables.
A character speaking directly to the audience is an example of "aside" in language, a dramatic device primarily used in theater to reveal a character's inner thoughts or provide additional information to the audience.
A character who is like the people in the audience
Emotion, Logic and Character
Ronald McDonald is a clown to appeal to children; the target audience of the fast food giant.
Dynamic Irony is when an audience knows or sees something that a character does not know. There is a discrepancy between what the character thinks is true and what the audience knows to actually be true. The audience therefore feels an imaginary superiority over the character(s) in question.
Dramatic irony occurs when the audience is aware of something that the character is not. This creates tension and suspense as viewers watch the character unknowingly make a mistake.
Dramatic Irony
The comparison used in the sentence is a simile, comparing the audience's behavior to the character's speech.
In literature, the audience refers to the group of readers or listeners that the writer is addressing or targeting with their work. Writers consider their audience in order to effectively communicate their message and connect with their readers. Understanding the audience's characteristics, interests, and expectations helps writers tailor their writing to resonate with the intended readership.