BMW has 3 unique selling propositions. Its brand represents achievement and is a status symbol. BMW also has excellent customer service and design and features that are very effective for its cars.
They include: Metropolitan Life: "Get Met. It Pays.", M&M's: "Melts in your mouth, not in your hand and Head & Shoulders: "You get rid of dandruff". The term unique selling proposition was created by television advertising pioneer Rosser Reeves.
A unique selling proposition, is important in competitive markets. Some of the propositions from competitors in the chocolate industry, including M&M's with "The milk chocolate melts in your mouth, not in you hand," stick in your mind. Mast Brothers Chocolate is handcrafted and each block is made and wrapped individually.
unique selling proporsition of sony cameras
The egg mcmuffin
Quarter pounder with cheese..
McDonalds
Quarter Pounder
Yes. They quit selling them in 2004 or 2005.
Don't you mean "a unique selling proposition" or unique selling point, also known as usp? It is what marketeers and advertising agencies try to define in a product: the unique qualities that make a product stand out from its competitors.
"Would you like fries with that?" "How about a premium roast coffee?"
The unique selling proposition for Lay's Potato Chips is "I bet you can't eat just one".