answersLogoWhite

0


Best Answer

Service dominant logic is a new mind set to look marketing principles from another perspective since 2004. The 'service' in SDL means "the application of specialized competences (knowledge and skills), through deeds, processes, and performances for the benefit of another entity or the entity itself" (Lusch and Vargo, 2006, p283). In Mcdonald, besides selling a food and beverage product, it involve a process of application of knowledge and skills such as the design of the shop, the combination of McCafe, smiling from staff, type of music, variety of products, message of serving the community etc all inclusive in SDL.The service concept embodies an idea of resources integration as "the application of resources by one actor for the benefit of another" (Lusch and Vargo, 2012, p194). Mcdonald features the SDL completely.

User Avatar

Wiki User

10y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Could you please write me how McDonald's using service dominant logic?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Could not start the server service on local computer error 87 the parameter is incorrect?

Please start the SERVER service in Services.


Are there any websites that could help me with the mcdonalds nutrition guide?

To learn more about the mcdonalds nutrition guide you can visit mcdonalds personal website or you could visit the personal nutrition guide web page. Mcdonalds also posts their nutrition facts on a wall in their eatery.


What could have been the McDonald's slogan?

The McDonalds slogan is "im lovin it" your asking .. what else COULD be the McDonalds slogan be. Answer: you could have "tastes just as great as it looks" or "Food at its best"


What could be a sentence with the word dominant in it?

the person was dominant over the dog


Was mcdonalds invented in te 1940s?

it could have been


How does cigarettes affect us?

You could get cancer at Mcdonalds


Where can you find a halal McDonalds in London?

I don't think that there is one. You could email McDonalds and ask them.


Could people buy McDonald's hamburgers in 1947?

No, there was no McDonalds then


How could government assist McDonald in the business initiative?

how can the government assist McDonalds in their business initiative how can the government assist McDonalds in their business initiative


Could B is dominant to both A and O is this true or false?

False.B is dominant to O and codominant with A.


What is yearly salary of business manager?

Depends on the business and the management level...you could be the manager of a mcdonalds an make 30 thousandish a year or the manager of exxon-mobile and make millions... health service manager salary?


What part of your nose could be dominant?

Cartilage