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As per Darwins Theory of evolution it is Survival of the fittest. That means being best matched to the current situation fair or unfair. So you could be successful for years but fail one day because your stock is destroyed in a flood and you are not insured. So you must predict the future well and be better than your competitors at delivering your product. Reliability, Availablity and Serviceability was IBMs old motto. It may still be that. Find out what is needed and wanted and can be produced at a profit. Watch out for high overhead costs as if business drops off they could soon wipe out your profits and capital. You might for instance employ contractors rather than permanent employees so that if business drops off you can end there contract easily.

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