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Because it's the last image on the tape, and the last image the victims see before they die. That's the tagline for the movie: "Before you die, you see the ring."

The ring is the last image on the tape and the last thing the victims see before they die because it is the last thing Sadako/Samara saw before she died: the ring of light coming through the lid of the well.

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14y ago

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Because while being stuck in the well, a ring of light seeping in around the lid-edges at the top of the well was all Samara/Sadako could see.

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10y ago
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Q: Why was the movie 'The Ring' called that?
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