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Inelastic demand is the reason why movie theaters charge less in the afternoon than in the evening.

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Q: Why the Movie theaters charge lower prices to see a movie in the afternoon than in the evening?
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Related questions

Is changing movie ticket prices illegal?

Theaters can charge whatever the market will bear.

How much is a ticket to see imax?

It depends on the theater that you go to. Different theaters charge different prices.

Why do theaters charge different ticket prices based on age but not for popcorn?

Because popcorn is sold in different sizes.

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Most theater prices don't change price from week to weekend. Many theaters have day time (or matinee) prices and charge more at night. Beyond that you will need to specify which of the thousands of theaters you are asking the prices for; chances are you will find that information easily on their individual websites.

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All retailers are allowed to set their own prices with one exception: Price Gouging laws. However, since theaters price gouge every day, they don't violate that law, which applies to jacking up prices in emergency situations. As long as there are people willing to pay the prices theaters charge, nothing will change.

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