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There are several reasons....

1) It gets people's attention

2) It raises people's emotional reactions (we remember things when we feel a strong emotional response

3) It distracts us from how they are trying to trick us into buying their product using language and visuals. (Try watching commercials on mute. See what you notice that you might otherwise overlook. The music usually helps engage your mind so you overlook the other stuff.)

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14y ago

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Q: Why is music used in adverts?
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