Music always makes advertisements more appealing. However, people tend to tune-out if they hear monotonous, hypnotic sounds (hello Home Depot) or ads where the music is intended to drown-out motor-mouth ads that have 20 seconds of legalspeak.
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Different styles and catchy tunes get people's attention. Plus, once you recognize a song to a specific advertisement, and you hear it elsewhere, your mind will think of that advertisement first. As well, with the same idea above, when you come across this same advertisement, you are more likely to study it more in-depth after recognizing the tune.
Music is used in advertising because it attracts many watchers, and music is subconcously remembered in the brain, so most watchers find it hard to forget the advertisement.
The best advert producers know how to use music to manipulate the audience in subtle ways.
Dies Irae from the Requiem Mass by Verdi has been used in a UK advert for the New Peugeot 407 - 'Perfection'.
The use of a beat or a rhythm to remember something is
Yes they are. No matter how annoying some may be advertisements are sold to fund the TV programs you're watching.
Professional storyboard artist use tools such as permanent markers, radiographs, drafting tables, brushes and stock photos. Storyboards are used to create a draft for advertisements and films.
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