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It was easier for an alternative band or performer to sign with an "indie" label than one of the major labels. The independent labels were more willing to take a chance on something different or new.

Some bands used their indie success to get major labels interested (like Nirvana), while others stayed true to the small labels that supported them early on. A few performers (like Juliana Hatfield) had concurrent deals with both an indie and a major.

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Q: Why did alternative bands prefer independent labels?
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Many people tend to think indie rock is a style of music when in fact it just means that the band is with an independent (indie) music publisher and not with the bigger labels. Although you tend to find that indie labels will sign more bands/singers from alternative forms of music whereas bigger labels like to sign bands/singers from mainstream. Of course nowadays indie is mainstream. Go figure! Bands like Blur and Oasis have this style of music !!!!

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