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Why are men often portrayed negatively in commercials but not women?
Wiki User
∙ 17y ago
It's called "male bashing". Many advertisers perceive that women resent men and they tap into that feeling in their advertisments in hopes that they'll get more women to buy their products. Some manufacturers are finding that there are men who won't buy from a company that participates in male bashing. Among some manufacturers, the practice is diminishing.
Wiki User
∙ 17y ago
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