Elizabeth Montgomery played both Samantha and Serena.
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Serena was on Bewitched. She was played by Elizabeth Montgomery but with a black wig and a beauty mark on her cheek.
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Serena, she first appeared in season two and was played by Elizabeth Montgomery as well as Samantha.
Samantha's identical cousin was Serena, played by Elizabeth Montgomery, who also played Samantha. When playing Serena, the blond Montgomery would wear a dark wig. Note that Montgomery was credited as "Pandora Spocks" when playing Serena.
It was another name Elizabeth Montgomery used to play her cousin Serena.