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Dire Straits reached people who wanted something different than the norm. People tired of stadium rock and "big" rock. They were clearly different from the punk style that was also popular at the time. Heck, they were a rock band. Almost (but not quite) alternate rock, and something similar to but distinctly different from mainstream music. That is, of course, until their popularity rose and they became mainstream.

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16y ago

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Q: Who is the target audience for the music group Dire Straits?
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