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The question presumes that there were popular shows, that is, shows that everyone could enjoy. Until about 1952 there was no coast-to-coast network so the West Coast could only see kinescopes (poor quality films made by pointing a film camera at a TV screen while a live show was broadcast). The first network of any kind was a link from New York to Washington by Dumont (a company that went out of business soon after), and that was around 1948 or so.
I'm pretty sure TV didn't take off til the 50's. I'm sure they had shows and broadcasts, but I think it was mostly news, and very few people had TV's. Correct, there were not many televisions even into the late 1940s. It took a number of years following the war's end for full production of consumer goods to resume, and televisions were not nearly as high a priority as cars, clothing, and kitchen appliances.
Commercial TV broadcasting had been scheduled to start in 1941 but the government postponed it due to WWII. Broadcasts by four of the commercial networks then in existence - NBC, ABC, CBS and the now-defunct DuMont Network - started during 1946, albeit to very limited audiences. By the late 1940s the networks were carrying daily news and entertainment programs. Some were video versions of popular radio shows while others were entirely new. Some of the most famous were:
Ted Mack's Original Amateur Hour (variety)
Captain Video (children)
Cavalcade of Stars (variety)
The Philco Television Playhouse (drama)
Kraft Television Theatre (drama)
Texaco Star Theater (comedy/variety, with Milton Berle)
The Admiral Broadway Review (comedy/variety, with Sid Caesar)
CBS-TV News with Douglas Edwards
Various sports programs including the 1947 World Series
There were very few TV shows at that time & nightly ratings weren't collected until 1950 so which shows that were "popular" is impossible to know.
You also didn't mention where exactly you're referring to but the U.S. shows that were in prime time were Face to Face, Television Screen Magazine, The Esso Newsreel, Voice of Firestone Televues, Play the Game, Serving Through Science, Faraway Hill, Hour Glass, Cash & Carry, You are an Artist, Let's Rhumba, Love to Eat & The World in Your Home.
Since these were the only shows that were airing at the time along with Baseball, football & boxing, it's certainly reasonable to assume they were 'popular'.
Some of the popular shows in the 1960's where "Captian Kangaroo", and "I Dream A Gennie". I would know, cause I was there!
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