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A "first run" movie is when a movie is released into theatres for the first time. This usually means that the ticket prices (or box office return) is at a premium so that the distributors can report large box office grosses. A film can be in first run for many weeks. A second run theatre is usually a discount theatre that picks up prints after the larger theatre chains have stopped showing the first run movie. This happens when newer movies are being released and the multiplex needs the screen or when interest in the movie has dwindled.

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Q: What is the meaning of first run movies?
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