World of Warcraft, by a LARGE amount
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Avatar (2009). It grossed over $2.7 billion
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Films generate income from several revenue streams including theatrical exhibition, home video, television broadcast rights and merchandising. The highest grossing film of all time is Avartar.
It WAS the highest-grossing movie until James Cameron topped himself. His 2009 sci-fi adventure "Avatar" is the No. 1 worldwide boxoffice champion of all time. As of Labor Day, 2014, it had grossed almost 2.8 billion. Cameron's 1997 blockbuster, "Titanic," is now in second place with a total of $2,187 billion.
Both are very well known characters. In terms of movie sales, Harry Potter is the highest grossing film series and James Bond is the second highest grossing.