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Mr R.S. Kipling.

Mr Rudyard Seamus Kipling

Mr. Kipling "Exceedingly Good Cakes"

The Mr. Kipling brand name comes from an Irish baker, Mr. Seamus Kipling who lived in London. Mr. Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by RHM (Rank Hovis McDougal), Tallaght, Dublin, Ireland, and they are made in Barnsley, South Yorkshire, UK.

In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker's standard to supermarkets. With advertising featuring the phrase "exceedingly good cakes", the company had become the brand leader in the UK by 1976, a position it still holds 31 years later. Since then, the company has also marketed varieties of single-serving and individually wrapped cakes

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