What is alexa ranking?

Answer 1

• Alexa Rank is a rough measure of a website's popularity as compared with all other websites on the internet, by taking account of no.of unique visitors and no. of pages viewed on each visit. Alexa rank totally depends on website traffic. Alexa collects information from users who have installed Alexa tool bar on their browsers and gives rank to sites based on a specific algorithm.
• It is a ranking system that basically audits and makes public the frequency of visits on various Web sites. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.

How does it work? Alexa's Rankings is based on the traffic data provided by users in Alexa's global data panel over a period of 3 months. Alexa does not give you the exact ranking of your site. It just only tells the rank according to the data which is collected from their toolbar.

Answer 2

A sign of a website's success compared to other websites on the internet is its Alexa rating. It depends on information collected from users. With the Alexa browser installed on website traffic. Combining data like page visits, unique visitors, and rate of bounces gives the rating. Higher appeal shown by a lower Alexa rating, with the most popular websites seen world on the top rank. Marketers, companies, and website owners use to measure the performance of a site.