If you are referring to MasterCard Break In Your Jeans Sweepstakes, the font is Bleeding Cowboys. You can download the font for free at www.dafont.com.
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Lipstick font
Any font the want. Lol
The font for the 1987 Bold and the Beautiful logo was 1920s style Huxley Vertical font.
Garamond is the font used for the main logo :)
It's Soda Script font.