Business Administration is more of a broader topic when it comes to business majors. You will study things such as communication, stats, some business math, both macro and micro economics and management classes. In my opinion Business Ad. is basically a major that will get you into a managerial position. If you are looking to see how easy Bus. Ad. is as a major let me tell you that no particular major is ever just easy. Do something you like and it won't ever feel like work :) Live well.
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The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.
aim of study
I study music for the sheer joy of it.
she study biology-physiology
Semiotics is the study of signs and communication.