What are the codes and conventions of an advertisement?

Answer 1

codes and conventions are

• using a celebrity to sell the product... Calvin ckline..peppsy
• been unusuall....cadburys gorilla advert
• brand name advertised over and over
• using a popular song to sell....boots "Hear come the girlie's whenever you hear it you think of them
• Catch tag lines such as harribo "Kids and grownups love them so"
• Fear facure skin cream adverts do this alott....if you don't use this he wont love you hair adverts use this as well
• using guilt and pension skeeps use this and insurance don't leave loved ones without anything
• shot styles....close up on face of person caffod or other Charity's use this
• creating a episode....BT cencon all did this automaticly you relate this to the product and create a connection to the famiily or people in it
• style.....carlsberg...You know who your friends are

all of the things you see in advert are influenced by what the public want for example cadburys realised that the public wanted something a little more unusual and something they can remember It may not necessarily relate to the product. But it gets word of mouth going "Did you see that new cadburys advert ?" and you remember it

these are the things that company's need to be looking at to sell their product.