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The Production Budget for Harley Davidson and the Marlboro Man was $23,000,000.
The real question is who was the first Marlboro Man of Marlboro Country, the campaign that carried Marlboro Cigarettes to greatness. That first Marlboro Man was an illustration by artist Bruce Bomberger. It ran on the back cover of Life Magazine on July 22nd, 1966. That advertisement completed a series or progression that had begun in Time Magazine on October 23rd, 1964, introducing him.
Charlie Conerly starred as the Marlboro Man after he stopped playing for the Giants. His Giants career ended in 1959.
"Harley Davidson and the Marlboro Man (1991).
In a way, yes. He was never officially a representative of Marlboro in any of their ads but he did play the Marlboro Man type in the movie, "Thank you For Smoking" (2005) directed by Jason Reitman. The character's ma,e was Lorne Lutch ( http://www.imdb.com/character/ch0009434/quotes )