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In this ad, the truckers are Schaefer beer truck drivers who haze the rookie drivers by making them sing the Schaefer jingle to get a good laugh. To their surprise, the rookie in this commercial has a beautiful voice that moves some of the drivers to tears. The rookie driver was played by Larry Kert, who originated the role of Tony in West Side Story on Broadway.

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Q: In the late 50's or early 60's in the Boston area there was a schaffer beer commercial with these bunch of truckers that made this rookie guy sing he had a real high tenor voicewho was he?
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