In a way, your 'gimick' is decided by the WWE in some cases. However some wrestlers have contract clauses to say that they have some or all creative control over their personality. As well as this, wrestlers change it if the fans arent reacting. Wrestlers with bad gimicks tend to either change gimicks or just ebd up having to leave the company.
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In wwe.
No
Boogeyman is a wrestler in the wwe. His gimmick was to eat worms and to be creepy(he really ate worms).He had feuds with king Booker and finlay. but wwe released him in 2009 or 2008
Randy Orton
Yes, The Miz is a very good wrestler. Michael "Mike" Mizanin (born October 8, 1980) is an American reality television personality and professional wrestler, better known by his ring name The Miz. He is currently signed to World Wrestling Entertainment (WWE), where he competes on the Raw brand.