They usually get a flat fee for the initial filming, however, some commercial actors can sign a contract with different qualifications, including getting royalties for each airing.
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Well, I don't know the most amount paid, but I know that for the Super Bowl last year every commercial for 30 seconds of air time had to pay over 2 million dollars.
1.8 million dollars
The first television advertisement was broadcast in the United States at 14:29 on July 1, 1941, when the Bulova Watch Company paid $9 to New York City NBC affiliate WNBT (now WNBC) for a 20-second spot aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It simply displayed a Bulova watch over a map of the U.S., with a voiceover of the company's slogan "America runs on Bulova time"
Public broadcasting is TV, Radio, etc funded by an official or governments, with No paid advertisements. Commercial broadcasting on the other hand is TV funded by paid advertisements and contain advertisements during the TV or radio times.
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