Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.
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Firefox and Internet Explorer does not display alternative text on images. You can use title attribute which show's title text as balloon text if you hover over on image.
href is a Attribute used for the Anchor tags to link a image or line of text to a specific website here's a visual for linking a anchor to a image using and href attribute I hope this helped you understand the href attribute
It is used when creating image maps. You are basically telling the map that is to be used in conjunction with the image. You can set up a map with co-ordinates of the places you want to be able to click or show text for. You then tell the image to use that map with the USEMAP attribute.
The attribute color :)
You cant in HTML. Try Javascript (however it is better if you use a picture editor like Macromedia Fireworks and save the image as .jpg), You can. You would have to program it though. I have some of the "text moving features" added to my personal HTML. You could do the same.