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Strategic planning is deciding what a company will do. Operational planiing is deciding how that will be done. For example, Kodak made a strategic decision to enter the digital Photography business when the tradition film market began to deteriorate. They decided what products offered opportunities in that industry. Then, they had to formulate an operational plan - product development, manufacturing process and location, etc. The operational plan will also include some strategic planning. For example, the Marketing department had to decide how to best position the products in the marketplace (and which markets or locations) and then plan how to design the marketing materials.

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