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Although this is a marketing ploy today, ($3.599 just looks cheaper than $3.60 even though it is a miniscule amount), many, many years ago, when gasolone was 15 cents per gallon or so, a tenth of a penny per gallon was a meaningful difference (15.4 cents per gallon vs. 15.5 cents epr gallon), so a price per gallon down to a tenth of a cent made sense.

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