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A can cutting is a sales tool where a salesperson demonstrates the features, advantages and benefits of his/her canned item versus a competitor's canned item, likely an item a customer is presently using. The term cutting can apply to the demonstration of virtually any item; "we cut our iceberg lettuce against the competition's, and showed that we have a higher yield (amount of raw product that is useable)". Cutting originally came from cutting beef or chicken for demonstration/sales...and has derived into anything you want it to be.

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