What are the advantages and diadvantages of undifferenciated marketing strategy
Examples of environmental sustainability and green marketing abound as more and more businesses continue to adopt environmentally sustainable practices.
Marketing is advertising. The US government uses marketing to grow the military.
the main diffenrence of global and regular marketing is scope of activity....
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An undifferentiated marketing strategy occurs when a firm focuses on the common needs of consumers rather than their different needs
What are the advantages and diadvantages of undifferenciated marketing strategy
Undifferentiated marketing is another term for mass marketing. It is through this marketing practice that a company will use whatever vehicles necessary to spread it's marketing message. Through this practice segment markets are ignored and whole markets are advertised and marketed to.
undifferentiated
The benefit of an undifferentiated strategy is that it is cost-effective because a narrow product focus results in lower production, inventory, and transportation costs
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Marketing managers use three basic market-coverage strategies: undifferentiated, differentiated, and concentrated
Well in marketing terms, concentrated marketing is targeting a large share of a specific segment (ie group of the population). For example, targeting a niche market, and trying to be the leader in that niche market. Undifferentiated marketing is targeting everyone with the same offer, and ignoring the different segments. So trying to sell your product to anyone that will listen, without worrying about if everyone will be interested.
Stephen Nigel Hill has written: 'The marketing of undifferentiated products with reference to the effectiveness of suppliers' non-personal marketing communications on decision making processes'
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