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A US business firm that is currently exporting to only ASEAN countries should

seriously consider opening a facility somewhere in this grouping, as the economics of a common

market suggest that outsiders can be at a disadvantage to insiders. The opening of borders within

ASEAN also has the potential to increase the size of the market for the firm. Of course it is

possible, after careful consideration, that exporting may still be the most appropriate means of

serving the market.

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Q: How should a US firm that currently exports only to ASEAN countries respond to the creation of a single market in this regional grouping?
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